coffee franchise sector is recession resilient, study says

MILAN – According to an in-depth study of the coffee franchise sector recently conducted by Franchise Direct, one of the world’s leading franchise portals, the coffee franchise sector is weathering the recession resiliently, bolstered by a product that is an integral part of American life.

Despite an early dip at the beginning of the recession, this US$11 billion a year industry continues to grow and diversify, reports the study. With coffee consumption remaining constant in this declining economic climate, coffee franchises continue to be a worthwhile investment.

According the study, the coffee franchise industry remains extremely competitive at the top and fragmented at the bottom. Starbucks is the industry’s leading coffee chain, with over 16,000 stores worldwide. Because of the accessibility and popularity of coffee, a franchised approach, boosted by an established brand identity, continues to be one of the most profitable options to profit on this product